Over the last year, I worked with Billy Ivey and former Top Chef contestant Spike Mendelsohn (plus Cathy & crew) to create a fresh brand for Spike’s new venture: “We, the Pizza”. (sneak peak on NBC Washington) We, the Pizza is the first pizza restaurant on “the Hill”. (Opening this Summer). You can read more about Spike and his endeavors at: spikethechef.com
Early design exploration…
Spend any amount of time with Cathy, Spike, Mike or Micheline and you will quickly realize they are setting out to do far more than sell pizza. So, we set out to create a brand for them that would reflect their ideals & aspirations. Hey, why can’t pizza have an aspirational brand anyway? Why can’t farm fresh chef-made pizza-by-the-slice, homemade gelatos and italian sodas be a vehicle in bringing people together?
BIlly copy below…
Here’s a concept for a pizza box lid I made to illustrate the idea of coming together…unity.
Some inspiration…and a helmet I wish they needed. Hehe. They won’t be offering delivery. But if they did… vespas all the way!
more comps & development work
red=graphics areas
Store signage comp
